Affiliate Disclosure

At Ben Peasley Counselling, we are committed to transparency with our readers. This disclosure applies to all content on our website, including our Betfair sports betting reviews and guides.

How We Earn Money

benpeasleycounselling.co.uk is an affiliate website. When you click on certain links to Betfair and other betting operators featured on our site and complete a registration or qualifying action, we may earn an affiliate commission. These commissions help us maintain and improve our website and provide free, independent reviews to our readers.

Commissions Do Not Influence Our Reviews

We want to be absolutely clear: our affiliate relationships do not influence our editorial rankings, reviews, or recommendations. Our reviews are based on independent research, user experience, and objective criteria. We do not rank betting operators higher or lower based on commission rates or affiliate payouts.

Identifying Affiliate Links

Affiliate links are clearly marked throughout our website with visual indicators such as "Affiliate Link" badges or "Visit Site" buttons that lead to affiliate portals. We use tracking parameters in URLs to monitor which links generate commissions. All such links will be clearly identifiable.

Regulatory Compliance

This website complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code). All affiliate relationships and sponsored content are disclosed in accordance with UK consumer protection regulations and guidelines on affiliate marketing transparency.

Your Responsibility

We encourage you to conduct your own research and make informed decisions about which betting operators suit your needs. You are not obligated to use any affiliate links on our site. You may visit Betfair and other operators directly if you prefer. Gambling carries risk; please gamble responsibly and only wager what you can afford to lose.

Last updated: 2026